The storyline for my project is all about Min Skoa 71 being a new and interesting brand. Its meant to be a new yet still simple take on the average walking shoe. Striving to stand out from the rest, not because it looks extremely vibrant or unusual, but because it has all the characteristics of what makes a desirable shoe. Its suppose to look as though it can compete with the big shoe brands, because of its casual, clean and unique look. Min Skoa 71 is meant for everyone, and its simplistic yet appealing look was designed to prove that.
These are my before and after images of my shoe for the Min Skoa 71 shoe ad assignment. I used Photoshop to erase the three white stripes off the side, as well as the original logo found on the back and the tongue of the shoe.
These are a few ideas I had for the Min Skoa 71 shoe ad assignment. Both ideas are somewhat similar, however they have some substantial differences. I plan to take what I like from both and create a polished final product.
This is my mind map for the Min Skoa 71 shoe ad assignment. I tried to think of as many things as I could that relates to a good shoe. Specifically things that I believe would make a good shoe.