Sunday, February 27, 2011

Shoe Ad (Min Skoa 71) - Work Time

Brainstorming: 40mins
 
Sketches: 30mins 

Storyline: 20mins
 
Logo Removal: 1hr
 
Final Ad: 3hrs

Total: 5.5hrs

Shoe Ad (Min Skoa 71) - Final Ad

Shoe Ad (Min Skoa 71) - Storyline

The storyline for my project is all about Min Skoa 71 being a new and interesting brand. Its meant to be a new yet still simple take on the average walking shoe. Striving to stand out from the rest, not because it looks extremely vibrant or unusual, but because it has all the characteristics of what makes a desirable shoe. Its suppose to look as though it can compete with the big shoe brands, because of its casual, clean and unique look.  Min Skoa 71 is meant for everyone, and its simplistic yet appealing look was designed to prove that.

Shoe Ad (Min Skoa 71) - Before & After

These are my before and after images of my shoe for the Min Skoa 71 shoe ad assignment. I used Photoshop to erase the three white stripes off the side, as well as the original logo found on the back and the tongue of the shoe.

Shoe Ad (Min Skoa 71) - Ad Ideas

These are a few ideas I had for the Min Skoa 71 shoe ad assignment. Both ideas are somewhat similar, however they have some substantial differences. I plan to take what I like from both and create a polished final product.

Shoe Ad (Min Skoa 71) - Mind Map

  
This is my mind map for the Min Skoa 71 shoe ad assignment. I tried to think of as many things as I could that relates to a good shoe. Specifically things that I believe would make a good shoe.

Wednesday, February 16, 2011